Our options of businesses to collaborate with were Wonder Paws Rescue (an Animal Rescue Organization) and the Weston Census (a campaign to promote completing the government-administered census in my city). For me and my partner, Ollie, it was an easy choice. As proud animal lovers, we buckled down on brainstorming campaign materials for Wonder Paws Rescue.
From our initial exposure to the brand, we both knew that we wanted to rebrand the organization. The previous logo was extremely medical and professional. Ollie and I created a design more contemporary, personal and unique to create appeal for our campaign:
(Previous logo on left, New logo on right)
I'd never seen both logos side by side.
Yeah, I can already see where there might've been a disconnect from vision to execution.
Ugh.
I'm not trying to be super pessimistic or critical, but I just felt mediocre about the material I brought. I felt like the website was strong and effective in that it eased navigation for the user (which was exactly what needed revision for the previous website) and our brochure was really positive in that it provided contact information for the organization.
The promotional videos though: those were my babies. I captured all the b-roll and edited both videos exactly how Ollie and I desired. I was really proud of the quality of those videos.
At the end of the day, I created the best campaign I could with the time I had. I'm 17 and I have not only classes but other extracurriculars that veer my attention left, right, up and down. This I am and have been aware of: I'm not oblivious to my responsibilities. However, I do need to account for these activities and the time they consume.
I'm gonna work harder this year and plan ahead to make this project better than the last :)
Thats a Fretwell promise.
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