What are some of the methods utilized to market a musical film?
After analyzing some movie trailers, there appear to be some similarities.
1. CATCHY SONG
Many trailers use the main theme of a film as the music for the trailer. This usually is the film attempting to encapsulate the entire plot/content of the film into this one song. For some movies, this song could even share the title of the film, such as High School Musical and Into the Woods.
These songs are also performed by the actors in a plethora of angles, but always in a long shot to see the full movement of the choreography.
2. Recognizable Actors
Many movies in the current era use famous actors and actresses in their films to make them more appealing to their audience. Disney does this the best; for Teen Beach Movie they pulled cast members from their shows on the Disney Channel to star in the film (Ross Lynch from Austin and Aly, for example). This was also used for the movie Into the Woods, where James Cordon of The Late Late Show was cast as the Baker.
Additionally, many of these films are derived from a theatrical musical, such as West Side Story, Grease, Hairspray, and Les Misérables. By using songs already familiar to the public, these films ride off of the success of the stage version of the story and bring a beloved story or group of characters to the big screen.
In my next post(s) I'll explore two of these films and assess if they possess the traits I have discovered in my last few postings.
-J
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